?The Twilight Saga: Eclipse? box office numbers and analysis 7/30 - 8/19 NOTE: Box office totals for The Twilight Saga: Eclipse from 6/30 - 7/15 are posted HERE. Numbers from 7/16 - 7/29 are posted HERE.

UPDATE FRIDAY, AUGUST 20:

Box office numbers are in for Thursday, August 19 and The Twilight Saga: Eclipse has now officially surpassed the domestic total of New Moon. The film took in another $190,143 from 1,212 locations for a per theater average of $157 representing a decrease of 0.7% from Wednesday. This adds up to a cumulative domestic total of $296,649,934 after 51 days in release. Adding in overseas returns of $380.6M gives Eclipse a current worldwide total of $677,249,934.
UPDATE THURSDAY, AUGUST 19:

Box office numbers are in for Wednesday, August 18. The Twilight Saga: Eclipse took in another $191,448 from 1,212 locations for a per theater average of $158 representing a decrease of 9.3% from Tuesday. This gives the film a cumulative domestic total of $296,459,791 after 50 days in release. Adding in overseas returns of $380.6M gives Eclipse a current worldwide total of $677,059,791.

Theater counts for the week of Friday, August 20 - Thursday, August 26 reflect a decrease of 655 for The Twilight Saga: Eclipse to 557 locations, dropping it from #14 to #18. The top 10 theater counts this weekend are The Other Guys with 33,472 (loss of 179), The Expendables with 3,270 (no change), Vampires Suck opening at 3,233 locations, Eat Pray Love with 3,082 (no change), Scott Pilgrim vs. The World moving up from #9 to #5 with 2,820 (gain of 2), Nanny McPhee Returns opening at 2,783 locations, Piranha 3D opening at 2,470 locations, Inception with 2,401 (loss of 719), Despicable Me with 2,229 (loss of 694), andDinner for Schmucks with 2,149 (loss of 897).


UPDATE WEDNESDAY, AUGUST 18:

Box office numbers are in for Tuesday, August 17. The Twilight Saga: Eclipse took in another $211,187 from 1,212 locations for a per theater average of $174 representing a decrease of 1.6% from Monday. This gives the film a cumulative domestic total of $296,268,343 after 49 days in release. Adding in overseas returns of $380.6M gives Eclipse a current worldwide total of $676,868,343.


UPDATE TUESDAY, AUGUST 17:

Box office numbers are in for Monday, August 16. The Twilight Saga: Eclipse took in another $214,712 from 1,212 locations for a per theater average of $177 representing a decrease of 44.5% from Sunday. This gives the film a cumulative domestic total of $296,057,156 after 48 days in release. Adding in overseas returns of $380.6M gives Eclipse a current worldwide total of $676,657,156.


UPDATE MONDAY, AUGUST 16:

ACTUALS ARE IN: The final domestic box office numbers for its seventh weekend show that The Twilight Saga: Eclipse finished 14th with $1,279,650 from 1,212 locations for a per theater average of $1,056. This represents a decrease of 44.1% from the previous weekend of August 6-8. The film's domestic cumulative total is now $295,842,444 through its first 47 days of release. New foreign box office numbers give the film an additional $380.6M overseas for a current worldwide total of $676,442,444.

The top 10 films this weekend are The Expendables, opening at 3,270 locations with $34,825,135 for a per theater average of $10,650, Eat Pray Love, opening at 3,082 locations with $23,104,523 for a per theater average of $7,497, The Other Guys, which drops 51% and falls to third place in its second weekend with $17,408,501 at 3,651 locations for a per theater average of $4,768, Inception, which drops 39% and falls from second to fourth place in its fifth weekend with $11,285,051 at 3,120 locations for a per theater average of $3,617, giving the film a domestic cumulative total of $248,469,482 after 31 days in release, Scott Pilgrim vs. The World, opening at 2,818 locations with $10,609,795 for a per theater average of $3,765, Despicable Me with $6,971,355, Step Up 3-D with $6,905,201, Dinner for Schmucks with $6,285,179, Salt with $6,219,502, and Cats & Dogs: The Revenge of Kitty Galore with $4,190,426. Toy Story 3, Charlie St. Cloud, and The Kids Are All Right fill spots 11-13 ahead of Eclipse.

The daily breakdown, with percent change from the previous day, includes Friday's $399,428 for a per theater average of $330 (+16%), Saturday's $493,359 for a per theater average of $407 (+23.5%), and Sunday's $386,863 for a per theater average of $319 (-21.6%). Overall, the 3-day weekend of August 13-15 was down 44.1% from the 3-day weekend of August 6-8.

For those comparing the films in The Twilight Saga, in its seventh weekend New Moon came in at #11 with $3,442,263 from 1,627 theaters for an average of $2,116, representing an increase of 13.1% from weekend six. Eclipse is at #14 with $1,279,650 from 1,212 locations for an average of $1,056, representing a decrease of 44.1% from weekend six. In cumulative domestic totals over time, at this point in its release history (after 47 days) New Moon had taken in $288,548,185. Eclipse is now at $295,842,444. Both films hit the $250M mark on the 16th day. The total domestic gross for New Moon was $296,623,634. Eclipse only needs about $781K to break that. It should happen by Wednesday. That would put the film within striking distance of the elusive $300M mark, which it may pass by the end of next weekend.

Keeping track of records, the film with the least number of days to reach $250M was The Dark Knight, which hit $261,847,503 after eight days. New Moon is in 13th place, having taken 16 days to reach $251,530,186. Eclipse lands just behind it in 14th place, taking 16 days to reach $251,371,417. This puts the film ahead of Shrek the Third, Pirates of the Caribbean: At World's End, and Iron Man 2, which all took 17 days to hit $250M.

So far, The Twilight Saga: Eclipse has set all-time box office records for Opening Wednesdays, Single Day Wednesday Gross (non-adjusted), and Single Day Wednesday Gross (adjusted for inflation). It is in second place for Opening Day Gross, Single Day Gross, and Non-Opening Thursday Gross. Release records include Widest Releases, Widest Independent Releases, Widest Opening Independent Releases, Widest PG-13 Rated Openings, and Widest PG-13 Rated Releases.

There's been quite a bit of discussion online regarding the film's box office success. In particular, I wonder about the fairness of comparing the Twilight films against each other. Despite the fact that Eclipse is about to pass New Moon in domestic totals, the validity of judging one against the other is questionable given their strikingly different release schedules. As I've been saying since it opened, the idea was not to compete against or beat New Moon's early numbers. That may be a goal of some people but the idea is to make money, and maybe set some records in the process.

First, remember that the film's opening weekend started on a Wednesday. There is no way that a "weekend" that begins on a Wednesday can be compared to a "normal" 3-day weekend (when New Moon opened). So any comparison between the two based on how many "weekends" it's been out simply isn't valid. Next, look at the time of year the two films were released. New Moon came out during the Thanksgiving-Christmas holiday season. It's a big time of year for Hollywood but still doesn't compare to summer, when they put out their "tentpole" films -- the potential blockbusters that will keep the studios in the black for another year. The competition is much more fierce beginning Memorial Day weekend through the 4th of July. It's simply a different marketplace.

Is Summit happy with the film's box office returns? I don't know but I'm fairly sure they must be. Again, the goal was not to "beat New Moon." That may be something the press or some others will latch on to but it may not be a fair comparison. It was very easy to compare Twilight to New Moon since they opened at the same time one year apart. Not so much New Moon to Eclipse. I think it's wise to just see how the film does over time in its own right.


UPDATE THURSDAY, AUGUST 12:

Box office numbers are in for Wednesday, August 11. The Twilight Saga: Eclipse took in another $340,325 from 1,704 locations for a per theater average of $200 representing a decrease of 12% from Tuesday. This gives the film a cumulative domestic total of $294,218,322 after 43 days in release. Adding in overseas returns of $372.8M gives Eclipse a current worldwide total of $667,018,322.

The film stays in 11th place behind The Other Guys, which drops 20.9% from Wednesday but stays on top with $3,769,202 at 3,651 locations for a per theater average of $1,032, Inception, with $2,216,375 at 3,418 locations for a per theater average of $648 and a domestic cumulative total of $235,007,121 after 27 days in release, Step Up 3-D with $1,508,824, Despicable Me with $1,382,265, Dinner for Schmucks with $1,345,515, Salt with $1,260,639, Cats & Dogs: The Revenge of Kitty Galore with $1,073,288, Charlie St. Cloud with $708,445, Toy Story 3 with $514,837, and Ramona and Beezus with $344,753.

Theater counts for the week of Friday, August 13 - Thursday, August 19 reflect a decrease of 492 for The Twilight Saga: Eclipse to 1,212 locations. It drops from #12 to #13 behind The Other Guys with 3,651 (no change), The Expendables, opening at 3,270 locations, Inception with 3,120 (loss of 298), Eat Pray Love, opening at 3,082 locations, Dinner for Schmucks with 3,046 (gain of 42), Despicable Me with 2,918 (loss of 495), Salt with 2,834 (loss of 483), Scott Pilgrim vs. the World, opening at 2,818 locations, Cats & Dogs: The Revenge of Kitty Galore with 2,728 (loss of 977 to drop from #1 to #9), Step Up 3-D with 2,439 (gain of 4), Charlie St. Cloud with 2,078 (loss of 647), and Toy Story 3 with 1,219 (loss of 495).

Next update will be Monday, August 16.


UPDATE WEDNESDAY, AUGUST 11:

Box office numbers are in for Tuesday, August 10. The Twilight Saga: Eclipse took in another $386,851 from 1,704 locations for a per theater average of $227 representing a decrease of 0.6% from Monday. This gives the film a cumulative domestic total of $293,877,997 after 42 days in release. Adding in overseas returns of $372.8M gives Eclipse a current worldwide total of $666,677,997.

This moves the film out of the top 10 to #11 behind The Other Guys, which drops 4.3% from Tuesday and stays on top with $4,767,588 at 3,651 locations for a per theater average of $1,306, Inception, with $2,622,043 at 3,418 locations for a per theater average of $767 and a domestic cumulative total of $232,790,746 after 26 days in release, Step Up 3-D with $2,201,655, Despicable Me with $1,689,505, Dinner for Schmucks with $1,618,499, Salt with $1,579,869, Cats & Dogs: The Revenge of Kitty Galore with $1,338,425, Charlie St. Cloud with $913,005, Toy Story 3 with $593,930, and Ramona and Beezus with $398,055.


UPDATE TUESDAY, AUGUST 10:

Box office numbers are in for Monday, August 9. The Twilight Saga: Eclipse has moved back into the top 10, taking in another $389,276 from 1,704 locations for a per theater average of $228 representing a decrease of 41.6% from Sunday. This gives the film a cumulative domestic total of $293,491,146 after 41 days in release. Adding in overseas returns of $372.8M gives Eclipse a current worldwide total of $666,291,146.

This moves the film up from #13 to #10 behind The Other Guys, which drops 49.8% from Sunday but stays on top with $4,979,332 at 3,651 locations for a per theater average of $1,364, Inception, with $2,531,134 at 3,418 locations for a per theater average of $741 and a domestic cumulative total of $230,168,703 after 25 days in release, Step Up 3-D with $2,015,167, Dinner for Schmucks with $1,586,385, Despicable Me with $1,467,590, Salt with $1,371,236, Cats & Dogs: The Revenge of Kitty Galore with $1,056,046, Charlie St. Cloud with $831,125, and Toy Story 3 with $537,274.


UPDATE MONDAY, AUGUST 9:

ACTUALS ARE IN: The final domestic box office numbers for its sixth weekend show that The Twilight Saga: Eclipse finished 13th with $2,290,262 from 1,704 locations for a per theater average of $1,344. This represents a decrease of 43% from the previous weekend of July 30-August 1. The film's domestic cumulative total is now $293,101,870 through its first 40 days of release. This is the official tally which, including the actual numbers for Friday-Sunday, has been revised slightly downward by $9,738 from the previously announced $293.111M. It has now earned $372.8M overseas, giving Eclipse a current worldwide total of $665,901,870.

The daily breakdown, with percent change from the previous day, includes Friday's $724,136 for a per theater average of $425 (+16%), Saturday's $899,381 for a per theater average of $528 (+24.2%), and Sunday's $666,745 for a per theater average of $391 (-25.9%). Overall, the 3-day weekend of August 6-8 was down 43% from the 3-day weekend of July 30-August 1.

The top 10 films this weekend are The Other Guys, opening at 3,651 locations with $35,543,162 for a per theater average of $9,735, Inception, which drops 32.7% but only falls to second place in its fourth weekend with $18,505,470 at 3,418 locations for a per theater average of $5,414 and a domestic cumulative total of $227,637,569 after 24 days in release, Step Up 3-D, opening at 2,435 locations with $15,812,311 for a per theater average of $6,494, Salt with $10,908,204, Dinner for Schmucks with $10,375,397, Despicable Me with $9,283,360, Cats & Dogs: The Revenge of Kitty Galore with $6,902,116, Charlie St. Cloud with $4,700,490, Toy Story 3 with $3,119,088, and The Kids Are All Right, which breaks into the top 10 for the first time with $2,597,177 from just 994 locations for an average $2,613 and cume of $14,040,182 after 31 days in release. Grown Ups and The Sorcerer's Apprentice follow with Eclipse at #13.

Here is the reason why this overall number is slightly lower than the one reported by the industry on Sunday. After the Saturday box office totals came in on Sunday morning, the studio estimated what Sunday would be and came up with a weekend projection. That is standard industry procedure. Of course, Sunday figures could only be estimated at that point. The actual numbers weren't known until now. The figures that come in after the weekend are usually not too far off from the estimates made over the weekend. They usually adjust slightly up or down but are rarely far off. In this case, the numbers were slightly overestimated so the final number is revised downward.

For those comparing the films in The Twilight Saga, in its sixth weekend New Moon dropped out of the top 10 to come in at #11 with $3,044,259 from 1,593 theaters for an average of $1,911, representing a decrease of 30.9% from weekend five. Eclipse is at #13 with $2,290,262 from 1,704 locations for an average of $1,344, representing a decrease of 43% from weekend five. In cumulative domestic totals over time, at this point in its release history (after 40 days) New Moon had taken in $280,962,758. Eclipse is now at $293,101,870. Both films hit the $250M mark on the 16th day. The total domestic gross for New Moon was $296,623,634. Eclipse only needs about $3.5M to break that. It should happen by the end of the week. That would put the film within striking distance of the elusive $300M mark, which it may pass by the end of next weekend.

Keeping track of records, the film with the least number of days to reach $250M was The Dark Knight, which hit $261,847,503 after eight days. New Moon is in 13th place, having taken 16 days to reach $251,530,186. Eclipse lands just behind it in 14th place, taking 16 days to reach $251,371,417. This puts the film ahead of Shrek the Third, Pirates of the Caribbean: At World's End, and Iron Man 2, which all took 17 days to hit $250M.

So far, The Twilight Saga: Eclipse has set all-time box office records for Opening Wednesdays, Single Day Wednesday Gross (non-adjusted), and Single Day Wednesday Gross (adjusted for inflation). It is in second place for Opening Day Gross, Single Day Gross, and Non-Opening Thursday Gross. Release records include Widest Releases, Widest Independent Releases, Widest Opening Independent Releases, Widest PG-13 Rated Openings, and Widest PG-13 Rated Releases.


UPDATE SUNDAY, AUGUST 8 3:45 PM:

An updated foreign box office total of $372.8M gives Eclipse a new worldwide cumulative total of $665.911M.


UPDATE SUNDAY, AUGUST 8:

Official industry estimates show The Twilight Saga: Eclipse finishing 13th in its sixth weekend, taking in an estimated $2.3M from 1,704 locations with a per theater average of $1,350 for the Friday-Sunday period. This represents a decrease of 42.7% from the previous weekend of July 30-August 1. The film's domestic cumulative total is now $293.111M through its first 40 days of release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $649.811M.

The top 10 films this weekend are The Other Guys, opening at 3,651 locations with $35.6M for a per theater average of $9,751, Inception, which drops 32.3% but only falls to second place in its fourth weekend with $18.6M at 3,418 locations for a per theater average of $5,442 and a domestic cumulative total of $227.732M after 24 days in release, Step Up 3-D, opening at 2,435 locations with $15.5M for a per theater average of $6,366, Salt with $11.1M, Dinner for Schmucks with $10.5M, Despicable Me with $9.4M, Cats & Dogs: The Revenge of Kitty Galore with $6.91M, Charlie St. Cloud with $4.7M, Toy Story 3 with $3.048M, and The Kids Are All Right, which breaks into the top 10 for the first time with $2.606M from just 994 locations for an average $2,622 and cume of $14.011M after 31 days in release. Grown Ups and The Sorcerer's Apprentice follow with Eclipse at #13.

For those comparing the films in The Twilight Saga, in its sixth weekend New Moon dropped out of the top 10 to come in at #11 with $3,044,259 from 1,593 theaters for an average of $1,911, representing a decrease of 30.9% from weekend five. Eclipse is at #13 with $2.3M from 1,704 locations for an average of $1,350, representing a decrease of 42.7% from weekend five. In cumulative domestic totals over time, at this point in its release history (after 40 days) New Moon had taken in $280,962,758. Eclipse is now at $293,111,000. Both films hit the $250M mark on the 16th day. The total domestic gross for New Moon was $296,623,634. Eclipse only needs about $3.5M to break that. It should happen by the end of the week. That would put the film within striking distance of the elusive $300M mark, which it may pass by the end of next weekend.

These weekend box office numbers are not "actuals" yet, meaning they are only official estimates based on early reports. For those who are new to the box office numbers game, it may seem odd to have these figures when Sunday isn't even over yet. But it is standard procedure to have weekend totals announced at this time. After the Saturday box office totals come in on Sunday morning, studios always estimate Sunday and come up with a weekend projection. Therefore, Sunday and weekend figures can only be estimates at this point.

The actual numbers won't be known until Monday. But many years and literally thousands of projections have yielded formulas that allow the industry to predict fairly closely what Sunday will be based on Saturday's numbers and, therefore, what the weekend will look like. The actual numbers that come in after the weekend are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off.


UPDATE SATURDAY, AUGUST 7:

Box office estimates are in for Friday, August 6. The Twilight Saga: Eclipse took in another $740K from 1,704 locations for a per theater average of $434. This represents an increase of 18.6% from Friday. Its new cumulative domestic total is $291.552M after 38 days in release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $648.252M.

It drops into 11th place behind The Other Guys, opening with $13.2M at 3,651 locations for a per theater average of $3,615, Step Up 3-D, opening with $6.6M at 2,435 locations for a per theater average of $2,710, Inception, with $5.53M at 3,418 locations for a per theater average of $1,618 and a domestic cumulative total of $214.662M after 22 days in release, Dinner for Schmucks with $3.38M, Salt with $3M, Despicable Me with $2.92M, Cats & Dogs: The Revenge of Kitty Galore with $2.15M, Charlie St. Cloud with $1.72M, Toy Story 3 with $860K, and Grown Ups with $750K.


UPDATE FRIDAY, AUGUST 6:

Box office numbers are in for Thursday, August 5. The Twilight Saga: Eclipse took in another $623,998 from 2,334 locations for a per theater average of $267 representing a decrease of 2.9% from Wednesday. This gives the film a cumulative domestic total of $290,811,608 after 37 days in release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $647,511,608.

It remains in 10th place behind Inception, Dinner for Schmucks, Despicable Me, Salt, Cats & Dogs: The Revenge of Kitty Galore, Charlie St. Cloud, Toy Story 3, Ramona and Beezus, and The Sorcerer's Apprentice.

Here are the weekly numbers for the period from Friday, July 30 - Thursday, August 5. In its fifth full week, The Twilight Saga: Eclipse took in $6,626,654 from 2,334 locations for a per theater average of $2,839. This represents a 42.6% decrease from the previous week. It dropped from seventh to 11th place for the seven-day period behind Inception, Dinner for Schmucks, Salt, Despicable Me, Cats & Dogs: The Revenge of Kitty Galore, Charlie St. Cloud, Toy Story 3, The Sorcerer's Apprentice, Grown Ups, and Ramona and Beezus.


UPDATE THURSDAY, AUGUST 5:

Box office numbers are in for Wednesday, August 4. The Twilight Saga: Eclipse took in another $642,498 from 2,334 locations for a per theater average of $275 representing a decrease of 7.8% from Tuesday. This gives the film a cumulative domestic total of $290,187,610 after 36 days in release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $646,887,610.

It remains in 10th place behind Inception, Dinner for Schmucks, Despicable Me, Salt, Cats & Dogs: The Revenge of Kitty Galore, Charlie St. Cloud, Toy Story 3, Ramona and Beezus, and The Sorcerer's Apprentice.

Theater counts for the week of Friday, August 6 - Thursday, August 12 reflect a decrease of 630 for The Twilight Saga: Eclipse to 1,704 locations. It drops from #9 to #12 behind Cats & Dogs: The Revenge of Kitty Galore with 3,705 (no change), The Other Guys, opening at 3,651 locations, Inception with 3,418 (loss of 127), Despicable Me with 3,413 (loss of 189), Salt with 3,317 (loss of 295), Dinner for Schmucks with 3,004 (gain of 93), Charlie St. Cloud with 2,725 (gain of 7), Step Up 3-D, opening at 2,435 locations, Grown Ups with 1,769 (loss of 500), The Sorcerer's Apprentice with 1,766 (loss of 758), and Toy Story 3 with 1,714 (loss of 391).


UPDATE WEDNESDAY, AUGUST 4:

Box office numbers are in for Tuesday, August 3. The Twilight Saga: Eclipse took in another $696,754 from 2,334 locations for a per theater average of $299 representing an increase of 7.4% from Monday. This gives the film a cumulative domestic total of $289,545,112 after 35 days in release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $646,245,112.

It falls from ninth to 10th place behind Inception, which drops 3.9% from Monday but stays on top with $4,122,497 at 3,545 locations for a per theater average of $1,163 and a domestic cumulative total of $201,725,628 after 19 days in release, Dinner for Schmucks with $3,419,913, Salt with $2,723,264, Despicable Me with $2,630,125, Cats & Dogs: The Revenge of Kitty Galore with $2,089,083, Charlie St. Cloud with $1,834,225, Toy Story 3 with $964,638, Ramona and Beezus with $867,397, and The Sorcerer's Apprentice with $736,427.


UPDATE TUESDAY, AUGUST 3:

Box office numbers are in for Monday, August 2. The Twilight Saga: Eclipse took in another $648,451 from 2,334 locations for a per theater average of $278 representing a decrease of 45.8% from Sunday. This gives the film a cumulative domestic total of $288,848,358 after 34 days in release. Adding in overseas returns of $356.7M gives Eclipse a current worldwide total of $645,548,358.

It moves back up from 10th to ninth place behind Inception, which drops 50% from Sunday but stays on top with $4,289,390 at 3,545 locations for a per theater average of $1,210 and a domestic cumulative total of $197,603,131 after 18 days in release, Dinner for Schmucks with $3,552,481, Salt with $2,602,334, Despicable Me with $2,413,340, Charlie St. Cloud with $1,752,985, Cats & Dogs: The Revenge of Kitty Galore with $1,709,133, Toy Story 3 with $845,048, and The Sorcerer's Apprentice with $664,326. Dropping below Eclipse is Grown Ups with $621,383.


UPDATE MONDAY, AUGUST 2:

ACTUALS ARE IN: The final domestic box office numbers for its fifth weekend show that The Twilight Saga: Eclipse finished 10th with $4,014,953 from 2,334 locations for a per theater average of $1,720. This represents a decrease of 44.1% from the previous weekend of July 23-26. The film's domestic cumulative total is now $288,199,907 through its first 33 days of release. This is the official tally which, including the actual numbers for Friday-Sunday, has been revised slightly upward by $49,953 from the previously announced $3,965,000. It has now earned $356.7M overseas, giving Eclipse a current worldwide total of $644,899,907.

It falls from eighth to 10th place behind Inception, which drops 35.7% but stays on top in its third weekend with $27,485,245 at 3,545 locations for a per theater average of $7,753 and a domestic cumulative total of $193,313,741 after 17 days in release, Dinner for Schmucks, opening at 2,911 locations with $23,527,839, Salt with $19,471,355, Despicable Me with $15,524,230, Charlie St. Cloud, opening at 2,720 locations with $12,381,585, Cats & Dogs: The Revenge of Kitty Galore, opening at 3,705 locations with $12,279,363, Toy Story 3 with $5,122,907, Grown Ups with $4,548,144, and The Sorcerer's Apprentice with $4,465,524. In a rare revision, Charlie St. Cloud(projected to finish at #6) and Cats & Dogs: The Revenge of Kitty Galore (projected to finish at #5) swapped places after the actual numbers were tabulated.

The daily breakdown, with percent change from the previous day, includes Friday's $1,281,786 for a per theater average of $549 (+21.2%), Saturday's $1,536,393 for a per theater average of $658 (+19.9%), and Sunday's $1,196,774 for a per theater average of $513 (-22.1%). Overall, the 3-day weekend of July 30 - August 1 was down 44.1% from the 3-day weekend of July 23-25.

Here is the reason why this overall number is higher than the one reported by the industry on Sunday. After the Saturday box office totals came in on Sunday morning, the studio estimated what Sunday would be and came up with a weekend projection. That is standard industry procedure. Of course, Sunday figures could only be estimated at that point. The actual numbers weren't known until now. The figures that come in after the weekend are usually not too far off from the estimates made over the weekend. They usually adjust slightly up or down but are rarely far off. In this case, the numbers were slightly underestimated so the final number is revised upward.

For those comparing the films in The Twilight Saga, in its fifth weekend New Moon was in fifth place with $4,407,598 from 3,035 theaters for an average of $1,452, representing a decrease of 44.6% from weekend four. In cumulative domestic totals over time, at this point in its release history (after 33 days) New Moon had taken in $276,620,062. Eclipse is now at $288,199,907. Both films hit the $250M mark on the 16th day.


UPDATE SUNDAY, AUGUST 1 12:30 PM:

Updated industry estimates show The Twilight Saga: Eclipse finishing 10th in its fifth weekend, taking in an estimated $3.965M from 2,334 locations with a per theater average of $1,699 for the Friday-Sunday period. This represents a decrease of 44.82% from the previous weekend of July 23-25. The film's domestic cumulative total is now $288.2M through its first 33 days of release. Adding in overseas returns of $326.4M gives Eclipse a current worldwide total of $614.6M.

It falls to 10th place behind Inception, which drops 35.59% but stays on top in its third weekend with $27.52M at 3,545 locations for a per theater average of $7,763 and a domestic cumulative total of $193.348M after 17 days in release, Dinner for Schmucks, opening at 2,911 locations with $23.3M, Salt with $19.25M, Despicable Me with $15.543M, Cats & Dogs: The Revenge of Kitty Galore, opening at 3,705 locations with $12.525M, Charlie St. Cloud, opening at 2,720 locations with $12.136M, Toy Story 3 with $5.035M, Grown Ups with $4.5M, and The Sorcerer's Apprentice with $4.32M.

These numbers are not "actuals," meaning they are only official estimates based on early reports. For those who are new to the box office numbers game, it may seem odd to have these figures when Sunday isn't even over yet. But it is standard procedure to have weekend totals announced at this time. After the Saturday box office totals come in on Sunday morning, studios always estimate Sunday and come up with a weekend projection. Therefore, Sunday and weekend figures can only be estimates at this point.

The actual numbers won't be known until Monday. But many years and literally thousands of projections have yielded formulas that allow the industry to predict fairly closely what Sunday will be based on Saturday's numbers and, therefore, what the weekend will look like. The actual numbers that come in after the weekend are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off.


UPDATE SATURDAY, JULY 31 3:00 PM:

Final box office estimates are in for Friday, July 30. The Twilight Saga: Eclipse took in another $1.275M from 2,334 locations for a per theater average of $546. This represents an increase of 20.5% from Thursday. Its new cumulative domestic total is $285.46M after 31 days in release. Adding in overseas returns of $326.4M gives Eclipse a current worldwide total of $611.86M.

It drops into a tie for 10th place behind Dinner for Schmucks, opening with $8.4M at 2,911 locations for a per theater average of $2,886, Inception, with $8.15M at 3,545 locations for a per theater average of $2,299 and a domestic cumulative total of $173.978M after 15 days in release, Salt with $5.9M, Charlie St. Cloud, opening with $5.615M, Despicable Me with $4.685M, Cats & Dogs: The Revenge of Kitty Galore, opening with $4.225M, Toy Story 3 with $1.45M, Grown Ups with $1.4M, and The Sorcerer's Apprentice with $1.325M. Eclipse is tied with Ramona and Beezus with $1.275M.


UPDATE SATURDAY, JULY 31 1:00 PM:

Early box office estimates are in for Friday, July 30. The Twilight Saga: Eclipse has dropped out of the top 10. Therefore, no numbers are available at this time for it. Topping the charts is Dinner For Schmucks opening with $8.3M, followed by Inception with $8.1M, Salt with $5.9M, Charlie St Cloud opening with $5.6M, Despicable Me with $4.6M, Cats & Dogs: Kitty Galore opening with $4.2M, Toy Story 3 with $1.4M, Grown Ups with $1.3M, Sorcerer's Apprentice with $1.3M, and Ramona and Beezus with $1.2M.


UPDATE FRIDAY, JULY 30:

Box office numbers are in for Thursday, July 29. The Twilight Saga: Eclipse took in another $1,057,969 from 3,121 locations for a per theater average of $339 representing a decrease of 0.5% from Wednesday. This gives the film a cumulative domestic total of $284,184,954 after 30 days in release. Adding in overseas returns of $326.4M gives Eclipse a current worldwide total of $610,584,954.

It stays in seventh place behind Inception with $5,289,225 at 3,792 locations for a per theater average of $1,395 and a domestic cumulative total of $165,828,496 after 14 days in release, Salt with $3,403,960 at 3,612 locations, Despicable Me with $3,455,325, Toy Story 3 with $1,356,738, Ramona and Beezus with $1,171,566, and The Sorcerer's Apprentice with $1,197,715. Rounding out the top 10 behind Eclipse are Grown Ups with $995,574, The Last Airbender with $528,177, and Predators with $363,110. Indie drama The Kids Are All Right is in 11th place with $306,962 from just 201 locations for a per theater average of $1,527, the #1 average of the top 13 films. It's earned $6,110,923 on a budget of $4M after 21 days.

Here are the weekly numbers for the period from Friday, July 23 - Thursday, July 29. In its fourth full week, The Twilight Saga: Eclipse took in $11,543,862 from 3,121 locations for a per theater average of $3,699. This represents a 45.74% decrease from the previous week. It dropped from fourth to seventh place for the seven-day period behind Inception, Salt, Despicable Me, The Sorcerer's Apprentice, Toy Story 3, and Ramona and Beezus.


Author

Larry Richman

Larry Richman

For 20 years I was a professional in the entertainment industry, from commercial broadcast radio in America's fourth largest market to band management to record production. But my passion is independent film, and I spend much of the year traveling to film festivals to see indies and meet the actors, directors, and others responsible for creating them. I'm a writer, photographer, and videographer, currently serving as Senior Vice President for Media & Technology and Public Relations at PROnetworks as well as Editor at Larry411.com

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  • Author: Larry Richman
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