has been picked up for theatrical release, but not in any way we've seen before. It will be distributed digitally. It's the first film in a new partnership between Olympus Pictures and Cinedigm Digital Cinema, with 15-20 major markets in June being the initial release plan.
Cinedigm will distribute 15 Olympus films between now and 2015, providing marketing and promotion of this state-of-the-art projection system which requires no film stock or delivery of physical materials.
For years, "they" have been saying that digital theatrical distribution is the "wave of the future." But many factors (among them, the industry that depends upon the production and delivery of film stock) have prevented this from happening on a wide scale. This is the shape of things to come.
"As theatrical release options for smaller films are decreasing, we are extremely excited to be expanding our distribution reach through Cinedigm's national network," said Dean Vanech, CEO of Olympus Pictures. "Their relationship with exhibitors, combined with their expertise and commitment to new marketing techniques, allows them to effectively serve movies that merit a theatrical life but may not be bought or best served by the current studio distribution system."
"Cinedigm can now bring a world of new content to theatres across the country at a much lower cost, and offer targeted and scalable distribution to create theatrical windows and significant marketing opportunities for content owners," added Bud Mayo, Chairman and CEO of Cinedigm. "Consumer demand for independent films continues to grow and The Narrows
is a perfect example of an intelligent, well-made independent film that will find an expanded audience among mainstream theatergoers looking for a wider range of content."
As many know, I have been writing about The Narrows
extensively for over a year. I saw the film at the 2008 Toronto International Film Festival, posted pictures of stars Sophia Bush and Kevin Zegers
, a video of the Q&A
, and waited excitedly for release info. I've been wanting more than anything for this film to get theatrical distribution, and this news couldn't have been more exciting.
I would have been overjoyed at any deal. But this goes even beyond my expectations since it's the fulfillment of the promise that has been made for years about digital distribution. I couldn't be more excited. There are a few people who won't be happy with this but my interest is in seeing the movie get out to the public, and I'm thrilled that it will.