UPDATE 6:00 PM MONDAY 1/4:

Actuals are in for the New Year's weekend of January 1-3. The Twilight Saga: New Moon finished 11th in its 7th weekend, maintaining its position from the previous week, taking in $3,442,263 from 1,627 locations for a per theater average of $2,116. These numbers include $1,289,766 Friday for a per theater average of $793, $1,378,404 Saturday for a per theater average of $847, and $774,093 Sunday for a per theater average of $476.

This increases the film's domestic cumulative total to $287.9M through 45 days of release and reflects a 13.1% increase over last weekend. This is the official tally which, including the actual numbers for Friday-Sunday, has been revised downward by $162,737 from the previously announced $3.605M. This gives New Moon a worldwide cumulative total of $682,200,655.
The actual domestic box office numbers have also just been announced for the earlier period from Thursday, December 24 - Thursday, December 31, encompassing both the Christmas weekend and following week. On Thursday, December 24, New Moon took in $394,977 (the estimate was $392K) from 2,642 locations for a per theater average of $149. That closed out the film's 5th week from December 18-24 with a weekly gross of $7,673,778 for a per theater average of $2,905. This was a 29.1% decrease from the previous week.

Here are the actuals for the Christmas weekend of December 25-27. The Twilight Saga: New Moon dropped from 5th to 11th place in its 6th weekend, taking in $3,044,259 from 1,593 locations for a per theater average of $1,911. These numbers include $662,171 Friday for a per theater average of $416, $1,247,837 Saturday for a per theater average of $783, and $1,134,251 Sunday for a per theater average of $712. This increased the film's domestic cumulative total to $280,908,758 through 38 days of release and reflected a 30.9% decrease over the previous weekend. This is the official tally which, including the actual numbers for Friday-Sunday, was revised upward by $44,259 from the previously announced $3M.

The actual numbers for Monday, December 28 - Thursday, December 31 are as follows. On Monday, December 28, New Moon took in $956,936 (estimate was $959K) from 1,593 locations for a per theater average of $601. The Tuesday, December 29 total was $954,488 (est. was $957K) from 1,593 locations for a per theater average of $599. On Wednesday, December 30 the film took in $995,998 (est. was $1.01M). On Thursday, December 31 the film took in $642,212 (est. was $666K) from 1,593 locations for a per theater average of $403. That closed out the film's 6th week from December 25-31 with a weekly gross of $6,593,893 for a per theater average of $4,139. This was a 14.1% decrease from the previous week.

Here is the reason why these numbers are different than the ones that have been reported over the past couple of weeks by the industry. All of New Moon's box office figures since December 24, the past 11 days, were only estimates and not actuals. Due to the closing of many studio offices for the holiday, including Summit's, final box office returns were not available until now.


UPDATE 3:00 PM SUNDAY 1/3:

The Twilight Saga: New Moon finished 11th in its 7th weekend, maintaining its position from last week, taking in an estimated $3.605M from 1,627 locations for a per theater average of $2,216. These estimates include $1.3M Friday for a per theater average of $799, $1.39M Saturday for a per theater average of $854, and $915K Sunday for a per theater average of $562. This increases the film's domestic cumulative total to $287.75M through 45 days of release and reflects an 18.3% increase over last weekend. The worldwide cumulative total is now approximately $669.26M.

There were only two changes in the top 10: Avatar ($68.3M), Sherlock Holmes ($38.385M), Alvin and the Chipmunks: The Squeakquel ($36.6M), It's Complicated ($18.7M), The Blind Side ($12.65M), Up in the Air ($11.35M), and The Princess and the Frog ($10.013M) maintain their positions. Did You Hear About the Morgans? ($5.2M) and Nine ($4.25M) swapped places, while Invictus ($4.13M) remains at #10.

The big story out of this weekend, though, is Avatar's record-setting pace. Its estimated take of $68.3M has now broken the record for a film's third weekend, set by 2002's Spider-Man with $45.04M. James Cameron's blockbuster has now accumulated a North American total of $352.111M after just 17 days, the second fastest to $350M ever. This places it 15th on the all-time domestic box office chart. 65.4% of the film's grosses have come from overseas, where it has earned a whopping $666.7M. That pushes Avatar over the elusive one billion mark with a worldwide cumulative total of $1.019B. The film is now within earshot of Titanic's worldwide #1 ranking with $1.843B. Only Pirates of the Caribbean: Dead Man's Chest with $1.066B and The Lord of the Rings: The Return of the King with $1.119B stand between Cameron's two movies. Avatar is actually outpacing Titanic, which "only" earned $157.468M after its first 17 days (vs. $352.111M for Avatar). The film needs $824.1M to become the #1 worldwide film of all time. It has averaged $58.824M a day so far. If it maintains this pace it will surpass Titanic in just two weeks. More likely it will happen by the end of January.

These numbers are not "actuals," meaning they are only official estimates based on early reports. For those who are new to the box office numbers game, it may seem odd to have these figures when Sunday isn't even over yet. But it is standard procedure to have weekend totals announced at this time. After the Saturday box office totals come in on Sunday morning, studios always estimate Sunday and come up with a weekend projection. Of course, Sunday and weekend figures can only be estimates at this point. The actual Sunday numbers aren't known until Monday. But many years and literally thousands of projections have yielded formulas that allow the industry to predict fairly closely what Sunday will be based on Friday and Saturday's numbers and, therefore, what the weekend will look like. The actual numbers that come in on Monday are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off.

Adding to the uncertainty, all of New Moon's box office figures since December 24, the past 11 days, are still only estimates and not actuals. Due to the closing of many studio offices for the holiday, including Summit's, final box office returns will not be available for now. New Moon's figures will have to remain estimates until then. At that point these positions may change, so these are NOT the final numbers for this past week or weekend.


UPDATE 7:00 PM SATURDAY 1/2:

Thursday and Friday's box office estimates have just come in. On New Year's Eve, The Twilight Saga: New Moon took in an estimated $666K from 1,593 locations for a per theater average of $418. This represents a decrease of 34.1% from Wednesday, dropping the film from from 9th to 10th place. That gave New Moon a domestic total of approximately $284.56M after 42 days in release. New Moon added 34 theaters to rise from 1,593 to 1,627 locations for the week of January 1-7.

On New Year's Day, New Moon took in an estimated $1.295M from 1,627 locations for a per theater average of $796. This represents an increase of 94.4% from Thursday, but the film dropped from 10th to 11th place. That gives New Moon a domestic total of approximately $285.858M after 43 days in release.

Although New Moon was in 4th place overall for the year after the numbers for Thursday, December 31, with Avatar just behind it in 5th place, the box office numbers for Friday, January 1 are being included in the totals for 2009. This means that The Twilight Saga: New Moon finishes the year in 5th place with a domestic total of approximately $285.858M as Avatar jumps from 5th to 2nd place in one day with $309.111M.

All of New Moon's box office figures since December 24, the past nine days, are still only estimates and not actuals. Due to the closing of many studio offices for the holiday, including Summit's, final box office returns will not be available for now. New Moon's figures will have to remain estimates until then. At that point these positions may change, so these are NOT the final numbers for 2009.


UPDATE 6:00 PM FRIDAY 1/1:

Thursday's box office estimates are in for the top 10. At the moment we only have figures for those films, and The Twilight Saga: New Moon has now dropped out of the top 10, but results for Avatar are interesting. The film took in an estimated $14.9M on New Year's Eve. This gives it an estimated total for 2009 of $283,811,000. New Moon (not counting Thursday) is at $283,897,000. The difference is only $86K.

If these numbers hold, Avatar will finish in 5th place for the year and will not be able to knock New Moon out of 4th place as many had predicted. These are only estimates, not final numbers. We will have to wait for next week to see how this pans out.




UPDATE 3:00 PM THURSDAY 12/31:

Wednesday's box office estimates are in. The Twilight Saga: New Moon took in another $1.01M from 1,593 locations for a per theater average of $634. This represents an increase of 5.5% from Tuesday but the film has dropped down from eighth to ninth place. New Moon's domestic total is now approximately $284M after 41 days in release. An updated foreign box office total of $391.3M brings the current worldwide total to an estimated $675.2M.


UPDATE 3:00 PM WEDNESDAY 12/30:

Tuesday's box office estimates are in. The Twilight Saga: New Moon took in another $957K from 1,593 locations for a per theater average of $601. This represents a decrease of 0.2% from Monday and the film has moved up from ninth to eight place. New Moon's domestic total is now $282.887M after 40 days in release. The current worldwide total is $664,393,961. Due to the closing of Summit Entertainment's offices for the holiday, box office numbers since last Thursday are only estimates and we will not be able to post actual figures until next week. The numbers being released now are based on those submitted by theater owners, other studios, and industry analysts.

After having dropped out of the top 10 for the first time since its release, coming in at #11 over Christmas weekend, New Moon has now climbed three places in two days. This is due to a combination of steep drops for newer films along with continued positive word-of-mouth, as well as repeat viewings, for New Moon.


UPDATE 5:00 PM TUESDAY 12/29:

Since I can't officially wrap up the past week's numbers without official figures, I'll continue to add to this post rather than begin a new one for this week. With Summit Entertainment's offices closed, we will continue to receive box office estimates only. On Monday, The Twilight Saga: New Moon took in an estimated $959K from 1,593 locations, for a per theater average of $602. This represents a drop of 15.3% from Sunday and the film has re-entered the top 10, moving back up from #11 to #9. This increases New Moon's domestic total to an estimated $281.93M after 39 days in release. The current worldwide total is $663,436,961.


UPDATE 7:00 PM MONDAY 12/28:

Normally at this time I'd be posting the weekend actuals. However, the final domestic box office numbers for Christmas Weekend have only been released for a handful of films. Due to the closing of many studio offices for the holiday, including Summit's, final box office returns will not be available for now. New Moon's figures will have to remain estimates until then.


UPDATE 1:00 PM SUNDAY 12/27:

The Twilight Saga: New Moon finished 11th in its sixth weekend, taking in an estimated $3M from 1,593 locations with a per theater average of $1,883. These estimates include $660K Friday, $1.22M Saturday, and $1.12M Sunday. This increases the film's domestic cumulative total to $280.92M through its first 38 days of release and represents a 31.9% drop from last weekend. The worldwide cumulative total is now $662,430,961.

Some major shakeups shuffled the Christmas Weekend box office. Staying on top is Avatar with $75M, leaving new entry Sherlock Holmes in second place with $65.38M. Their positions had been reversed as the weekend began. Alvin and the Chipmunks: The Squeakquel scurries back into third place with $50.2M. It's Complicated opens in fourth place with $22.114M while Up in the Air comes down from eight to fifth with $11.755M. The Blind Side moves down from third to sixth place, taking in $11.73M. The Princess and the Frog has the biggest drop in the top 10, losing 28.7% of its audience with $8.683M and a drop from second to seventh place. Expanding wide after its limited opening, Nine places eighth with a disappointing $5.544M. Did You Hear about the Morgans? drops from fourth to ninth with $5M and Invictus round out the top 10, with $4.39M.

Overall, this was the biggest weekend of all time for the movie industry. The top 12 films grossed $264.152M, surpassing July 18-20 with $253,586,871. Each weekend had three new films opening, and The Dark Knight owned that July weekend. Avatar's total was good enough to place #2 on the list of all time second largest weekends, just $166K behind The Dark Knight (actual adjustments tomorrow could change that).

Despite Avatar's second weekend achievement, Sherlock Holmes still had the second best non-number one opening weekend ever, just $3.6M behind The Day After Tomorrow. It was the biggest Christmas day opening ever. Avatar is now 10th fastest to $200M -- New Moon was fourth. Finally, Avatar has the #11 best 9-day opening ever. New Moon was fifth. New Moon moves up from #41 to #40 on the all-time domestic chart, #162 to #160 on the all-time domestic adjusted chart, and #24 to #23 on the all time PG-13 chart.

These numbers are not "actuals," meaning they are only official estimates based on early reports. For those who are new to the box office numbers game, it may seem odd to have these figures when Sunday isn't even over yet. But it is standard procedure to have weekend totals announced at this time. After the Saturday box office totals come in on Sunday morning, studios always estimate Sunday and come up with a weekend projection. Of course, Sunday and weekend figures can only be estimates at this point. The actual Sunday numbers aren't known until Monday. But many years and literally thousands of projections have yielded formulas that allow the industry to predict fairly closely what Sunday will be based on Friday and Saturday's numbers and, therefore, what the weekend will look like. The actual numbers that come in on Monday are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off.


UPDATE 3:00 PM SATURDAY 12/26:

Christmas Day's box office estimates are in. On day three of the five-day holiday weekend, The Twilight Saga: New Moon took in another $660K from 1,593 locations, for a per theater average of $414. This represents a 38.9% increase from Thursday but the film drops from #9 to #11. This is the first time since it came out that New Moon is not in the top 10. New Moon's domestic total is $278.6M after 36 days in release. The current worldwide total is $660.1M.

Sherlock Holmes took in $24.86M for an all-time Christmas Day opening record. Avatar's $23.5M was the second highest Christmas box office of all time. The rest of the top 10 are Alvin and the Chipmunks: The Squeakquel, It's Complicated, Up in the Air, The Blind Side, Nine, The Princess and the Frog, Did You Hear about the Morgans?, and Invictus.

Counting the first eight days of wide release whenever they occurred, not just weekends, Avatar is at #16 on the all-time domestic list. New Moon is #4.


UPDATE 12:00 PM SATURDAY 12/26:

Early box office estimates for Christmas Day are in. The unofficial figures for day three of the five-day holiday weekend show that The Twilight Saga: New Moon has dropped out of the top 10. Because I only have figures at the moment for those ten films I won't be able to post box office for New Moon until later. But it would have to be less than $1.3M with a weekend estimate of $4.2M since those are the numbers for the #10 film Invictus.

The top 10 films with weekend estimates are Sherlock Holmes ($70M), Avatar ($70M), Alvin and the Chipmunks: The Squeakquel ($43M), It's Complicated ($23M), Up in the Air ($14M), The Blind Side ($14M), Nine ($7M), The Princess and the Frog ($7M), Did You Hear about the Morgans? ($5M), and Invictus ($4.2M).


UPDATE 4:00 PM FRIDAY 12/25:

Thursday's box office estimates are in. On day two of the five-day Christmas holiday weekend, The Twilight Saga: New Moon took in another $392K from 2,642 locations and the film drops from eighth to ninth place. New Moon's domestic total is $277.9 after 35 days in release. The current worldwide total is $659.4M.

Some major shakeups shuffled the Christmas Eve box office. Moving back on top is Avatar, leaving Alvin squeaking back into second place. Up in the Air moves up from fifth to third, The Blind Side remains in fourth place, The Princess and the Frog moves down from third to fifth, A Christmas Carol moves up from seventh to sixth, Invictus fights back up from eighth to seventh, and Did You Hear about the Morgans? drops from sixth to eighth.

Avatar's Friday-Thursday opening week total of $137,268,000 ranks as the 15th best of all time, but it didn't come close to New Moon's $188,077,665, which ranks as the third biggest opening week.


UPDATE 4:00 PM THURSDAY 12/24:

Wednesday's box office numbers are in, kicking off the five-day Christmas holiday weekend. The Twilight Saga: New Moon took in another $903,460 from 2,642 locations, for a per theater average of $342. This represents a decrease of 14% from Tuesday and the film has now dropped from fifth to eighth place with the Wednesday release of Alvin and the Chipmunks: The Squeakquel and Up in the Air, a large increase for A Christmas Carol, and a significant drop in theater count. New Moon's domestic total is $277,469,522 after 34 days in release, placing it $147K above The Hangover ($277,322,503) to become the #4 grossing film of 2009. Adding in an updated foreign cumulative box office of $381,506,961, the current worldwide total is $658,976,483.

The top seven films are Alvin and the Chipmunks: The Squeakquel, Avatar, The Princess and the Frog, The Blind Side, Up in the Air, Did You Hear about the Morgans, and A Christmas Carol.

Besides moving up to #4 on the year (and #4 for the past 365 days), The Twilight Saga: New Moon is now the #41 film of all time on the domestic charts (not adjusted for inflation). On the list of all-time worldwide gross box office it stands at #38 (they began charting that more recently).


UPDATE 4:00 PM WEDNESDAY 12/23:

Tuesday's box office numbers are in. The Twilight Saga: New Moon took in another $1,050,161 from 3035 locations, with a per theater average of $346. This represents an increase of 8.1% from Monday and the film remains in fifth place. New Moon's domestic total is now $276,566,062 after 33 days in release. The current worldwide total is $636,666,062.

The top four films are Avatar,The Princess and the Frog, The Blind Side, and Did You Hear about The Morgans?. New Moon needs just $756,442 to pass The Hangover and become the #4 film of 2009.


UPDATE 3:00 PM TUESDAY 12/22:

Monday's box office numbers are in. The Twilight Saga: New Moon took in another $917,582 from 3035 locations, with a per theater average of $302. This represents a drop of 33.4% from Sunday and the film remains in fifth place. This increases New Moon's domestic total to $275,515,901 after 32 days in release. The current worldwide total is $635,615,901.

The next milestone comes when the film takes in another $1.81M. That will put New Moon's domestic cumulative total above The Hangover into fourth place for 2009. An average of $181,000 per day from now until the end of the year will make that happen, which certainly seems plausible. If it earns $17.5M from today through December 31 it will surpass Up to finish in third place. That would require an average box office take of $1.75M per day.


UPDATE 5:00 PM MONDAY 12/21:

The final domestic box office numbers for its fifth weekend show that The Twilight Saga: New Moon finished in fifth place, taking in $4,407,598 from 3035 locations with a per theater average of $1,452. These figures include newly released official numbers of $1,387,458 for Friday, $1,641,835 for Saturday, and a 16.1% drop to $1,378,305 Sunday.

This increases the film's domestic cumulative total to $274,598,319 through its first 31 days of release and represents a 44.6% drop from last weekend. This is the official tally which, including the actual number for Sunday, has been revised upward by $40K from the previously announced $4.37M (a negligible amount). This gives New Moon a worldwide cumulative total of $634,698,319.

Topping the charts was new entry Avatar with a slightly lower-than-estimated $77,025,481 from 3452 locations for a per theater average of $22,313. Overseas, the film earned $164,545,565 in its opening days from 14,461 screens in 106 territories. Its worldwide cumulative total of $241,571,046 is still the biggest "nonfranchise, nonsequel opening ever." The Princess and the Frog dropped 49.7% from first to second place in its fourth weekend with $12,185,949 from 3475 locations for a per theater average of $3,507. In third place was The Blind Side, dropping 33.4% from second place with $10,021,280 from 3407 locations for a per theater average of $2,941. In fourth place was another new entry, Did You Hear About the Morgans? with $6,616,571 from 2718 locations for an average of $2,434.

Also surprising was the 51.2% plummet of Invictus , moving it from third to sixth place below New Moon. The film had been ahead of New Moon since its release. Likewise, A Christmas Carol, which had moved past New Moon during the week, dropped 49.6% into seventh place. The Twilight Saga: New Moon should be in sixth or seventh place. But it actually moved up higher than expected due to its smaller drop of 44.6%.

New Moon
is currently the #5 domestic moneymaker of 2009. $2.73M will move New Moon past The Hangover into fourth place. $18.41M will move New Moon past Up into third place for the year. $27.37M will surpass Harry Potter and the Half-Blood Prince to become the #2 film of 2009. There are 11 days left in the year (including today), with one more weekend. At $3-4M per Friday-Sunday, adding in $2-300K each weekday, it can easily finish fourth for the year. Keep in mind that the other five films in the top six all opened in the May-July blockbuster period.

Here is the reason why this overall number is different than the one reported by the industry on Sunday. After the Saturday box office totals came in on Sunday morning, the studio estimated what Sunday would be and came up with a weekend projection. That is standard industry procedure. Of course, Sunday and weekend figures can only be estimated at that point. The actual Sunday numbers weren't known until now. The actual numbers that come in after the weekend are usually not too far off from the estimates made on Sunday. They usually adjust slightly up or down but are rarely far off. In this case, the number was only $40K below the estimate.

NOTE: Opening weekend box office totals for The Twilight Saga: New Moon are posted HERE. The first week and second weekend totals are HERE. The second week and third weekend totals are posted HERE. The third week and fourth weekend totals are posted HERE. The fourth week and fifth weekend totals are posted HERE.


Author

Larry Richman

Larry Richman

For 20 years I was a professional in the entertainment industry, from commercial broadcast radio in America's fourth largest market to band management to record production. But my passion is independent film, and I spend much of the year traveling to film festivals to see indies and meet the actors, directors, and others responsible for creating them. I'm a writer, photographer, and videographer, currently serving as Senior Vice President for Media & Technology and Public Relations at PROnetworks as well as Editor at Larry411.com

Comments (1)

  • andleyn Reply

    That is spectacular figures on this movie...

    April 26, 2010 at 3:01 am

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